Are you struggling to generate a good amount of sales from your ecommerce business?
If you want to expand your ecommerce business then you should try different marketplaces for it.
But, wait not every ecommerce marketplace suits to your business. Each marketplace has its own unique requirements, fees and audiences.
So, if you are planning to start with some ecommerce marketplaces, then some research is necessary.
You have to understand their strategies and business models from nearly to ensure a smooth sales for you.
Does that sound overwhelming? Not to worry we’ll go over each of these areas in detail. In this article, I will be covering all you need to know essentials.
Ready to get started? Let’s dive right in.
What is an eCommerce Marketplace?
An ecommerce marketplace is an ecommerce website that connects sellers with buyers. It’s often known as online marketplace and all the transactions are managed by the website owner.
In other words, an ecommerce marketplace is an ecommerce website that offers products from many different sellers. Sellers use marketplaces to reach customers who want to purchase their products.
There are over 100 ecommerce marketplaces all over the globe through which you can reach to your potential customers.
Yes, its lots of marketplaces to start. But remember you don’t need to start with them all at once.
You just need to determine which channels are the best fit for your brand.
But first, let’s understand why you should start selling on others website.
Benefits of selling on eCommerce Marketplaces
Customer Acquisition
One of the biggest advantage of selling on ecommerce marketplace is that they can make it easier to get new customers. Marketplaces help your brand to reach a wider variety of customers who may not have heard of your product other wise.
Brand Awareness
A keyword search on a marketplace website displays your product in a list with other brands. This kind of high competition could be an advantage to you, depending on how you rank when it comes to pricing and customer reviews.
Trust Factor
Rather than buying from an unknown website customers feels more comfortable buying from a name they know and trust like Amazon.
Hence there are many eCommerce marketplaces in India which you can utilize for greater brand awareness and revenue generation.
Top 7 Quick Start eCommerce Marketplaces in India
Each marketplace comes with its own set of seller fees, commissions and requirements, so its important to select your options carefully. But, the documents required for registration on these marketplaces are almost same.
List of Documents Required
- Pan Card
- Bank Details
- Business Registration Certificate (Proprietor/LLP/Partnership/Pvt. Ltd.)
- GST Details
- Business Contact Details & Address
Amazon.in:
Amazon is the most popular and preferred marketplace in India. 76% of people shopping online consider it to be the most trusted eCommerce marketplace.
Amazon has a large number of website visitors. Almost 124M people each & every month visit the Amazon website.
You can sell in the following categories on Amazon.in:
- Fashion
- Electronics
- Accessories
- Mobile & Tablets
- Home & Kitchen Appliances
- Grocery
- and many more
To become a seller on Amazon you have to register on Amazon Seller Central Account. There is no subscription fee but you have to pay selling fees including some other charges like shipping fees, depending upon the item that has been sold.
Flipkart:
Initially, Flipkart started with selling books online. Now it sells a wide range of products. This ecommerce marketplace allows its sellers to reach billions of customers instantly.
The Big Billion Days and Flipkart Fashion sales are the most popular sales of Flipkart that can drive a lot of profit for your business.
You can sell in the following categories on Flipkart:
- Fashion
- Electronics
- Accessories
- Mobile & Tablets
- Home & Kitchen Appliances
- Grocery
- and many more
Flipkart offers you free registration and further commissions depend on your product. It can vary from 5% to 25%.
Paytm:
Paytm is a fast growing ecommerce marketplace in India.
As it does not have more sellers as compared to Amazon & Flipkart, you as a seller can take advantage to showcase your products to the large audience and get more sales.
You can sell in the following categories on Paytm:
- Fashion
- Electronics
- Accessories
- Mobile & Tablets
- Home & Kitchen Appliances
The process to register on Paytm as seller is so fast and easy.
Myntra:
Myntra is the number one fashion and lifestyle ecommerce marketplace in India. Myntra records over 40.59 Million monthly visits on platform.
Myntra charges a fixed commission of 4% – 5% depending on the category.
Myntra doesn’t accept applications easily but you can try your luck by applying here.
Craftsvilla:
Craftsvilla is an ecommerce marketplace for unique Indian Handmade products, vintage items, ethnic goods, organic and natural products from India.
Craftsvilla charge 20% commission on sales.
Craftsvilla accepts sellers selling products like:
- Women, Men & Kids Clothing
- Jewelry
- Sarees
- Home Decor
- Bags
- Spiritual Products
- Organic Foods
- Organic Clothing
- Natural Soaps
- Unique Products
If you sell any products of the categories mentioned above, then you can register your brand on Craftsvilla.
Pepperfry:
Pepperfry is India’s top furniture selling ecommerce marketplace.
If you are looking to start selling furniture online so you should once try this marketplace.
You can sell products at Pepperfry in the following categories:
- Furniture
- Bedding & Mattresses
- Home Decoration
- Lighting & Lamps
- Homeware Products
- Interior Architecture
Shopclues:
This eCommerce marketplace is a hub of over 6 lakh sellers dealing in over 28 million products. Shopclues is known for local and regional brands.
The online platform charges its sellers two different fees on every transaction:
- Selling Service Fee
- Fulfilment Fee
Charges differs according to the categories. Register yourself on Shopclues.
Conclusion:
Whether you’re planning to launch a new ecommerce business or have been selling for years, ecommerce marketplace can give you a boost in your sales which you are looking for.
And thankfully, it is easy & quick process to get started with this business model. You can launch quickly, reach to an existing audience of the marketplaces immediately and take advantage.
By following the steps in this blog, you can be selling on these marketplaces in no time.
First decide which marketplace will be the best fits for your product. This can vary from business to business and depends on the marketplace fees and requirements.
From here you can grow your business more than you dreamed.
Although it may all seems difficult to set this process, trust me: Once you start experiencing the profit from selling on eCommerce marketplaces, you’ll never look back.